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Bulletin Intelligence Announces Michael Laxineta as President of Custom Briefings Subsidiary

RESTON, VA -- (July 22, 2013) -- Bulletin Intelligence LLC, which locates and analyzes news and other forms of open-source intelligence for top-level corporate and government decision makers, including the White House and Fortune 500 C-Suites, today announced the appointment of media and content-marketing executive Michael Laxineta as President of its Custom Briefings subsidiary.

Custom Briefings partners with associations to deliver to their members the latest news directly relevant to their professions. These daily briefings, which carry advertising, are consistently rated as a top member benefit. Laxineta is responsible for all elements of the business, with a day-to-day focus on strategy, partner development, advertising sales and marketing. Additionally, he oversees network-wide national advertising sales for Custom Briefings as well as another Bulletin Intelligence subsidiary, BulletinHealthcare. Collectively, these subsidiaries deliver nearly 1 million daily email briefings to members of three-dozen professional associations.

“We are dedicated to building Custom Briefings from what amounts to an internal startup into a thriving leader in the space,” says Bulletin Intelligence Chairman and CEO Paul Roellig. “Michael has extensive integrated-media experience, but we ultimately selected him for his track record of creating successful new businesses.”

Most recently, Laxineta was a content marketing executive, including SVP, Sales and Marketing for D.C.-based TMG Custom Media. Before TMG, Laxineta was Managing Director, Marketing and Sales Development for TMN—the national advertising sales arm of the Tribune Company—and served in various leadership capacities for PR Newswire. He started in weekly newspapers in California, ultimately advancing to publisher. Laxineta holds a Bachelor’s degree in Business Administration from the University of Southern California and is a graduate of the Executive Master’s in Technology Management program (EMTM) of the University of Pennsylvania’s Wharton School and School of Engineering.

About Bulletin Intelligence:

Bulletin Intelligence delivers to senior corporate and government executives fully-customized briefings and dashboards that provide, as one Fortune 100 CEO described it, “The perfect antidote to information overload.” Its expert analysts work through the night to aggregate, analyze and distill to its core, and then deliver early each morning in a quick-read briefing format, all the latest news and other open-source information on an organization, its competitors and its issues from tens of thousands of sources. This is accompanied by media analytics that quantify the reputational effect of the positive/negative coverage on an organization.

About Custom Briefings and BulletinHealthcare:

Every morning, the subsidiaries deliver to nearly one million professionals a concise distillation of the latest news on their professions. These daily briefings are unique, as they come under the brand of any one of three dozen associations. Subscribers—the members of partner associations—rely on these briefings to prepare them for the work day ahead, and consider them as among the top benefits of membership.


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